Navigating Change in Connected Commerce With Kenvue
In this episode of Brave Commerce, Eric Tarnowski, vice president of connected commerce at consumer health company Kenvue, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the...
View ArticleNew DDB Paris CEOs Named as Veteran Jean-Luc Bravi Steps Aside
Omnicom-owned DDB Paris' chief executive Jean-Luc Bravi will step aside after nearly 23 years, with Alexander Kalchev and Paul Ducre set to jointly succeed him. Bravi will become the chairman of the...
View ArticleSmall Businesses Help Promote the Weed Shop Next Door in ‘Legal-ish’ Campaign
For the dopest mani-pedi in town, head over to Nu Nail where the designs are "anything but half baked." And if you're looking for something a little more cerebral, try Cliffside Books for "high-quality...
View ArticleA Ukrainian Agency Looks Back on 2 Years of War Through a Creative Lens
Nobody ever gets used to war. Watching your country go from a peaceful place to one of destruction and death is devastating. But those from Ukraine know that life goes on, even if it means standing up...
View ArticleFuse Media Partners With Lionsgate, Tastemade and TMB to Increase...
One company is lighting the fuse of multicultural marketing ahead of the TV upfront. Today at the Alliance for Inclusive and Multicultural Marketing's Diverse Owned and Targeted Media GrowthFronts,...
View ArticleRent the Runway Appoints First CMO Since 2020 as It Vies for Profitability
Fashion rental platform Rent the Runway has a new chief marketer for the first time in four years, the company announced Wednesday. Natalie McGrath, most recently vice president of marketing for buy...
View ArticleTubi Brand Refresh of New Logo, Colors and Sound Is Not Tubi Ignored
Tubi has a new look for the first time since 2017. The Fox-owned advertising-based video-on-demand streaming TV service is debuting an updated brand identity that includes a fresh color scheme, a...
View ArticleWatch Commerceweek Featuring Insights From Walmart, Microsoft, Puma and Many...
Brands are seeking frictionless experiences as they aim to engage, sign up and drive loyalty with consumers across an increasingly fragmented retail landscape. In doing so they are adopting new...
View ArticleCredit One Bank Names Deutsch LA Creative, Branding and Media Agency of Record
Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of...
View ArticleWieden+Kennedy Lays Off 20% of Portland Staff
Wieden+Kennedy Portland underwent a significant round of layoffs this week, the agency confirmed to ADWEEK. Multiple sources told ADWEEK that the agency's Portland office cut a fifth of its staff in a...
View ArticleOwning Your Crown: The Importance of Celebrating Black Hair in Advertising
Picture this: I'm a business affairs executive working at one of the most well-known creative agencies in the world. I'm in the office, and I look up as one of my co-workers gives me a familiar "good...
View ArticleWhat’s Next for DoorDash After Epic Super Bowl Sweepstakes
DoorDash received 8 million entries to its ambitious Super Bowl sweepstakes offering one person an item from every ad that ran during the Big Game. Now that a winner is flaunting their prizes, the...
View ArticleBranding and Performance Are Becoming More Closely Aligned
When it comes to ecommerce, brand building and engagement are becoming increasingly complex as technology develops and platforms emerge. This means marketers are constantly trying to understand where...
View ArticleWith Paramount’s Streaming Peaking, CEO Dismisses New Combined Sports Streamer
Paramount+ is starting to hit its peak. Touting positive streaming stats in a fourth-quarter earnings call Wednesday, Paramount CEO Bob Bakish talked up the company's Paramount+ streamer, while...
View ArticleWill Arnett and Kathryn Hahn Go Down a Sporty Rabbit Hole for Dicks.com
The ecommerce arm of Dick's Sporting Goods dropped two ads this week, reaching into new territory with comedy and celebrity and kicking off a yearlong promotion to boost its digital business. The...
View ArticleVaseline Restores City Murals to Promote Skin Health Equity
Skin health for people of color has long been overlooked due to systemic racism and health inequities, which can lead to worse outcomes with skin cancer. With this in mind, Vaseline launched its...
View ArticleAI, the Election and Cautious Optimism: 12 CROs on Ad Trends Shaping 2024
The last few weeks have been brutal for the media industry. Still, a confluence of positive factors has publishers cautiously optimistic about the year ahead, according to interviews with revenue...
View ArticleHow Hellmann’s Expands the Funnel Through Retail Media
Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. But at ADWEEK's Commerceweek, Hellmann's shared how it has been able to use the...
View ArticleWendy’s Dynamic Menu Is About Personalized Experiences and Offers—Not Surge...
Selling frugal fast-food buyers on dynamic pricing and digital menus gets more difficult once it's framed as surge pricing and Uber multipliers. But consumers have already, unwittingly, bought into...
View ArticleSora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes
OpenAI's latest AI-powered disruptor, the text-to-image tool Sora, is prompting shifts in business models and agency pricing structures, five sources told ADWEEK. Currently in research mode and limited...
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