Volkswagen Appoints CMO From Within to Drive Brand Into the Future
Volkswagen Group promoted from within to fill the vacant global chief marketing officer space at its eponymous brand, appointing Susanne Franz to the position. Franz has led global marketing for the...
View ArticleIntroducing Small Language Models, the Ad Industry’s Latest Gen-AI Fix
Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more task-driven solutions. "As we work with...
View ArticleWieden+Kennedy’s Powerful Campaign Tackles Rise of Book Bans in Schools
Book bans in American public schools are on the rise, increasing by 33% over the 2022-23 school year compared with the previous year, according to nonprofit PEN America. And diversity, equity and...
View ArticleBisquick Brings a Fargo Cameo to Life With Special Product Drop
Dorothy "Dot" Lyon, a diminutive Midwestern housewife with military-grade survival skills, substitutes buttermilk for water in her Bisquick biscuits, adding "love and joy" as additional ingredients....
View ArticleAIQ Podcast: What Is the Role of AI in the Future of Business?
On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Sandy Carter, chief operating officer at Web3-powered site host Unstoppable Domains, to discuss the...
View ArticleWhat Happened When Ikea Decided to Run Its First Global Campaign After 80 Years
Ikea is fresh off launching its first global ad campaign at the ripe old age of 80, and its most senior marketer is hopeful a unified approach will help the retailer appeal to customers across borders...
View ArticleSustainable Apparel Coalition Expands for the Greener Good
The Sustainable Apparel Coalition, a global nonprofit aimed at improving the social and environmental impact of the fashion industry, is expanding into new territory: home furnishings, sporting and...
View ArticleTony’s Chocolonely Turns Mondelēz Legal Action Into Campaign
Global confectionary producer Mondelez International moved to protect its purple packaging by issuing a lawsuit against independent rival Tony's Chocolonely. The move came after Tony's began mimicking...
View ArticleHalf of Top News Sites Blocked OpenAI’s Crawlers in 2023
At the end of 2023, nearly one-half (48%) of the top news websites, based on reach, across 10 countries blocked OpenAI's crawlers, while nearly one-quarter (24%) blocked Google's AI crawler, according...
View ArticleSouthwest and Omni Leverage April’s Solar Eclipse in a Spacey Marketing Mission
For the uninitiated, a total solar eclipse takes place when Earth's moon passes between our planet and the sun. During the eclipse, the moon's umbral shadow moves along what's known as a path of...
View ArticleThe Economist Names Disney+ Executive As Its New President
The Economist Group announced two key executive hires, naming Luke Bradley-Jones as the new president of The Economist and Leon Saunders Calvert as the new president of Economist Intelligence....
View ArticleEmpowered Customers Are Driving a New Era of Brand Meritocracy
As personal AI assistants become commonplace, they will usher in an era where a product's appeal will be more closely linked to its objective substance, the experience it offers and its legitimacy as...
View ArticleAn Agency in Constant Rebirth: Via Names Scott MacLeod President
Independent agency Via has promoted from within to launch its next phase of growth. The Portland, Maine agency has elevated longtime head of planning Scott MacLeod to president. In addition, the agency...
View ArticleThe Next Innovation From VML’s Walt Geer? A Different Kind of Marketing...
As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents...
View ArticleThe Fractional CMO Is a Trendy New Marketing Title—and It’s Not Going Anywhere
Out of a global workforce of 3.38 billion people, almost half (1.57 billion) are freelance, The World Bank revealed last year. But the definition of "freelance" is evolving to now reach the C-suite,...
View ArticleKFC Opened a NYC Pizzeria to Celebrate the Arrival of ‘Chizza,’ a Fried...
Fried chicken and pizza are two of the most beloved food items globally, but they don't always go together. At KFC restaurants in countries including the Philippines, Thailand, India, Mexico and Spain,...
View ArticleInside the Global Quaker Campaign Making Everyone Cry
Breakfast cereal commercials don't often pack an emotional punch, but Quaker's first global campaign was intentionally aimed at bringing tears to the eyes of consumers. Telling the lifelong story of a...
View ArticleGoogle Is Paying Publishers to Test an Unreleased Gen AI Platform
Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access to an unreleased generative artificial intelligence platform in...
View ArticleExclusive: ‘It’s So On’ in ESPN’s NWSL Brand Campaign
ESPN is ready to kick off its first season with the National Women's Soccer League. Today, the company debuted a national brand campaign, "It's So On," which runs from Feb. 27 to March 31 across TV,...
View ArticleNavigating the Modern Marketing Landscape: Lessons From Deloitte CMO Suzanne...
In this week's episode, Jenny sits down with Suzanne Kounkel, global and U.S. chief marketing officer at Deloitte to discuss the challenges and opportunities faced by modern-day CMOs. During the...
View Article
