Don’t Let Trends Distract You From Connecting With ‘Unreasonable’ Customers
Today's marketing so often fixates on the latest trends, chasing the next novel concept--I can't be the only one fatigued by endless conversations and articles about AI and its impact on our work....
View ArticleHow RuPaul’s Drag Race Became a Global Franchise Phenomenon
Many popular drag queens like Trixie Mattel, Bianca Del Rio and Bob the Drag Queen got their big break on the hit TV series RuPaul's Drag Race. However, not many people know about the two individuals...
View ArticleTo Keep Up With the Customer, Get Personal—With Data
In the last quarter of 2023, Americans spent an estimated $285.2 billion buying goods and services online. That's up 7.5% compared to the same period the year prior. As consumers dedicate more time and...
View ArticleAthleta Dives Into Women’s History Month by Championing Olympic Swimmer Katie...
Gap-owned brand Athleta kicked off Women's History Month by partnering with Olympic swimmer Katie Ledecky and unveiling a campaign that will aim to re-establish its place as the "OG" in women's...
View ArticleVegan Nightmare: Plant-Based Daiya Brand Touts Real Beef Cheeseburgers in New Ad
Cheeseburgers sizzling on a hot grill are as American as apple pie, baseball and monster trucks. But a real meat burger topped with plant-based cheese? In this highly polarized environment--when food...
View ArticleWalmart, Wayfair Discuss Producing Engaging Content to Drive Sales
Retail giant Walmart and marketplace Wayfair have both been investing in content creation to drive customer relationships and online sales. This has included creating short-form episodic romantic...
View ArticleHow Puma Measures Success Across New Tech
Puma has some previous experience connecting with new and existing audiences in novel ways. The 75-year-old sportswear brand has worked on Web3 tactics like NFTs (nonfungible tokens), artificial...
View ArticleTechMagic Podcast: AI Hype Cycles and AR at Super Nintendo World
In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss AI, spatial computing and tech hype cycles. Hackl thinks spatial computing is in the innovation-trigger section of the chart....
View ArticleAIQ Podcast: Unlocking the Potential of AI and Spatial Computing
In the season finale of AIQ, host Cathy Hackl welcomes Mike Pell, director of the Microsoft Garage in New York. Pell, a seasoned technologist and author, shares his insights on the future of...
View ArticleWhy Brands Should Prioritize How Pessimistic, Short on Cash Consumers...
People feel a collective sense of foreboding, having lived through the pandemic years, according to Dipanjan Chatterjee, vp and principal analyst at Forrester Research. Speaking at ADWEEK's...
View ArticleSuper Bowl Ad Impact Should Last More Than 30 to 60 Seconds
Claiming PepsiCo was everywhere during Super Bowl 58 would wildly understate matters. The company went to the Super Bowl host site in Las Vegas, turned the Luxor's pyramid into a giant Doritos ad, let...
View ArticleTo Drive Macro Business Changes, Think Micro
How do you turn a ship when thousands of tons of water are pressing on the rudder creating a force far greater than the ship's engines can withstand? This was the seemingly impossible challenge solved...
View ArticleWe Come to This Place…To See a New Nicole Kidman Ad for AMC Theatres
Does heartbreak still feel good in a place like this? Presumably it does, though the oft-repeated and now-infamous line from AMC Theatres' long-running campaign with Nicole Kidman is missing from a new...
View ArticleMcDonald’s Seeks the Truth About the ‘Hamburger Icon’ Conspiracy
A potential conspiracy is at the heart of a McDonald's initiative out of Finland as it aims to get to the bottom of the theory that the three-lined digital menu icon found in the corner of many digital...
View ArticleWhat Gap’s Tyla Reset Says About Virality, Nostalgia and Relevance
In late 2023, newly appointed Gap CEO Richard Dickson said it was time to strengthen the eponymous retail group's catalog of brands--including Gap, Old Navy and Banana Republic--with "crisp identities...
View ArticleIn the W3C, the Post-Cookie Conversation Finds Consensus
As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a...
View ArticleVolkswagen’s Charming Ad Depicts the Quiet Joys of a Lighthouse Keeper
Short drives may often be a means to an end for routine chores, but an ad from Volkswagen Australia flips the script by making one an eagerly anticipated joy. The 90-second film, created by agency DDB...
View ArticleAdweek Podcast: For Upwork, ‘Show And Tell’ Is a Critical Component of...
As per Accenture, 47% of CMOs are planning to dedicate funds specifically for AI in their 2024 budgets, marking a departure from traditional advertising. However, the industry's embrace of generative...
View ArticleTrue Inclusion Is Defined by Long-Term Commitment
Given that Women's History Month and International Day of the Girl take place every year, I often doubt the DEI commitment of companies that start asking about events and solutions that "engage women"...
View ArticleBeyond the Super Bowl: e.l.f. Beauty’s Cultural Impact
Fresh off its groundbreaking 2024 Super Bowl ad, which captivated millions with its innovative approach, Kory Marchisotto, CMO of e.l.f. Beauty and president of Keys Soulcare, gives an inside look at...
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