How Blockchain Solana Turned Community Criticism Into a Resonant Campaign
While the crypto sector has received negative attention since events including the FTX scandal and publication Rolling Stone calling NFTs "worthless," brands in the space have been doubling down on...
View ArticleOnly One-Third of Every Programmatic Dollar Reaches End-User, ANA Report Finds
A new industrywide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality media. Media quality and the cost of media are not correlated,...
View ArticleUber Eats Drops a Holiday Cabaret Remix With Real Housewives’ Luann de Lesseps
Bravo's multi-spinoff franchise The Real Housewives has delivered glamour to spare since the first episode dropped in 2006. For the 2023 holiday season, The Real Housewives of New York City alumnus...
View ArticleGap and Dapper Dan Celebrate Harlem, Holidays and Community in Latest Collab
Fashion is an ever-changing industry, requiring constant reinvention, adaptability and innovation to survive and thrive in longevity. Both retailer Gap and legendary fashion designer and Harlem...
View ArticleE.l.f. Cosmetics Brings Lipstick to Snapchat Bitmojis
To promote its O Face Satin Lipstick, e.l.f. Cosmetics worked with Snapchat to launch the platform's first Bitmoji Beauty Drop, allowing Snapchat users to claim a free digital item for their Bitmoji...
View ArticleWhatsApp Business Brings in Dentsu to Evolve Customer Relationships
Meta has hired Dentsu as the customer relationship solution provider for its encrypted messaging platform WhatsApp's business-focused arm. WhatsApp Business is an extension app that allows companies to...
View ArticleJoanxMedia Founders Uncover Why Their Media and Creative Collaboration Truly...
Occasionally, creative and media agencies will partner together in a pitch in order to have the scale needed to compete against holding companies, but those collaborations are often in one-off...
View ArticleMike WiLL Made-It Is Creating Harmony Beyond Beats
Music is often referred to as the universal language because it can evoke emotions in anyone regardless of the language the artist is singing or rapping in. But while most people have favorite artists,...
View ArticleTelemundo Leadership Shakeup: Luis Fernández Replaces Beau Ferrari as Chairman
Telemundo is ending the year with a major leadership shakeup. Today, Cesar Conde, chairman of NBCUniversal News Group, announced that Beau Ferrari will exit his role as chairman of NBCUniversal...
View ArticleGlobal Ad Spend Growth Expected to Decelerate in 2024
Despite inflation easing, global advertising spending is set to grow at a lower rate next year than initially expected, with two forecasts expecting a deceleration to mid-single digits. Released in...
View ArticleHow Sephora Highlighted AI’s Bias Through Campaign Against Female Violence
With a twist highlighting the impact artificial intelligence-produced content could contain, a campaign from beauty retailer Sephora also examines the ongoing treatment women may suffer across various...
View ArticleExclusive: Google Lets Advertisers Opt Out of Search Partner Network on All...
Google is now giving buyers more tools to avoid ads showing up next to unsavory content following the findings of an Adalytics report last week, Adweek has exclusively learned. The Adalytics report...
View ArticleBustle Publisher Revenue Drops 10% as CPG and Parenting Brands Falter
Media company Bustle Digital Group--home to a portfolio of lifestyle publishers including Nylon, Bustle and Fatherly--is on pace to generate between $136 million and $144 million in revenue this year,...
View ArticleThe 20 Best Ads of 2023
As 2023 draws to a close, Adweek's annual roundup of the best ads of the year is a celebration of something that may seem simple: creativity. But anyone who does creative work knows the struggle of it,...
View ArticleRecipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s...
If the CEO of Impossible Foods, Peter McGuinness, wrote a primer on marketing, a few of his first tenets might be: Never alienate the American heartland, and don't wag your finger at folks who love...
View ArticleMcDonald’s New Growth Plan Focuses on Digital and Creative Innovation
The world's largest quick-service restaurant brand, McDonald's, is updating its growth strategy. It has added various new targets, including to its loyalty base and growing its fleet of restaurants...
View ArticleDentsu Americas Names New Media, Strategy and Client Executives
After weathering numerous structural changes over the past two years, Dentsu is expanding its leadership team in the Americas. It's named Sean Reardon CEO of the media practice, a role that's gone...
View ArticleCoach Lets Shoppers Try on Holiday Collection in AR
As part of its holiday campaign, luxury fashion brand Coach partnered with augmented reality tech company Zero10 to bring AR Storefront technology to five Coach stores in Boston, Atlanta, Austin, Miami...
View Article2024’s Marketing Strategy Is No Longer About Brand DNA
The last 12 months have been eventful for brands and those who create, build and nurture them. Some hits and some misses, though the misses have been on unexpectedly large scales. A few questions are...
View Article3 Trends Upending the Returns-to-Landfill Pipeline This Holiday Shopping Season
Ever-increasing scrutiny of brands' sustainability practices and a more challenging economic environment are prompting brands to find better solutions for one of the biggest problems in online...
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