The Secret to Transforming Workplace Culture? Better Middle Managers
Middle managers are the key to healthier, more connected and more productive workplaces, as well as more satisfied employees--the kind who stay with an organization to grow their careers. No one at...
View ArticleWith Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value
Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs. The company, like a growing number of...
View ArticleTubi to Enter New Markets Including UK With Exec Hire
Video-on-demand service Tubi is set to expand its international reach with the hire of a new executive to be based in the U.K. David Salmon is joining from sports, media and entertainment group...
View ArticleApple’s Whimsical Film Is a Hopeful Fable About Speech Accessibility
Apple broke ground in advertising last year with "The Greatest," a joyful film representing people with disabilities in their everyday lives. Now it followed up that effort with a childhood fable...
View ArticleAntonio Lucio Rejoins HP, Succeeding CMO Vikrant Batra
HP has rehired former chief marketing and communications officer Antonio Lucio five years after he departed to join Facebook (now Meta) as its chief marketing officer. Lucio will succeed his own...
View ArticleCharting the New Frontier of Consumer Insights: Emography
At its core, marketing is human psychology applied in a business ecosystem. Marketing has always endeavored to build emotional connections with consumers to be leveraged for commercial results; in...
View ArticleElon Musk’s Latest Comments Spur More Quiet Quitting From Brands
As though there wasn't already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad buyers more reasons to consider stopping their investments on the platform. Musk...
View ArticleAvon Promotes CMO Kristof Neirynck to CEO
Beauty business Avon has named its chief marketing officer Kristof Neirynck as its new chief executive following the departure of Angela Cretu after 25 years, although she will continue to work with...
View ArticleAdweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief...
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman...
View ArticleGeico’s Gecko and Netflix’s Leo Star in Streamer’s First Co-Branded Ad Tier...
A year after Netflix launched its ad-supported tier, the streamer feels confident enough in its foundation to dive into custom co-branded creative on the platform, giving brands new opportunities to...
View ArticleBuzzFeed Inc. Granted Extension on Nasdaq Delisting
The culture and entertainment publisher BuzzFeed Inc. has been granted an additional 180 days to raise the price of its stock above $1, according to SEC filings. The publicly traded media company had...
View ArticleThe Speed of Culture Podcast: From Boutique Bootcamp to Fitness Powerhouse
Embarking on a bold journey, Barry's has launched 84 studios in 14 countries, setting the stage for an even more ambitious goal: skyrocketing from 84 to 200 studios across the U.S. by 2030. What could...
View ArticleBath & Body Works Goes Beyond the Mall With First Work From The Community
Bath & Body Works is celebrating the holiday with a new campaign that touts its medley of fragrances and a really big candle in New York City. The campaign introduces a new creative platform, "Come...
View ArticleThe Creatorverse Exchange Resource Hub
Meta and Adweek have partnered to create The Creatorverse Exchange, a community-driven program designed to bring together leading minds in the industry from both the creator and brand marketing...
View ArticlePublishers Disguising Gen AI Content Risk Commercial and Reputational Blowback
As Sports Illustrated is finding, the repercussions of disguising generative artificial intelligence content can range from acute, measurable declines in revenue to more intangible loss of brand value....
View ArticleSnickers Spots Joel McHale’s Tastebuds in Wacky Workout Spot
As a comedian, actor and show host, Joel McHale's mouth already gets quite the workout. But in the latest ad for Snickers' Hi Protein bar, audiences get to witness the insane rigors he goes through to...
View ArticleX to Double Down on SMBs Following Musk’s Advertiser Attack
Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. According to...
View ArticleSuper Bowl 58 Ad Tracker: Hellmann’s Returns for Fourth Consecutive Super Bowl
Super Bowl 58 (or Super Bowl LVIII for the Roman numeral traditionalists) is virtually sold out to advertisers, according to CBS, the network airing the game. More than two months before the game, only...
View ArticleBehind the Pop Culture Roots of Pepsi’s Modern Retro Redesign
Blame Pepsi for the plot of Home Alone. Each holiday season, a new generation of viewers watches McCaulay Culkin's Kevin McCallister fume as his bed-wetting cousin Fuller shotguns a 1990-vintage can of...
View ArticleDentsu X Names Shenda Loughnane Global Brand President
Dentsu X, the communications and media division of the advertising agency network, has named Shenda Loughnane as its new global brand president, succeeding Sanjay Nazerali, who is leaving the business....
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