Spotify Awards Its Global Media Account to a Dedicated Publicis Media Unit,...
Spotify's media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. It's a...
View ArticleAI Jobs in Marketing: Brands Are Reassessing Roles to Build Out New Capabilities
As the breathless excitement around how brands can theoretically use generative AI morphs into marketers finding actual use cases for the technology, like elevating consumer experience through...
View ArticleLarge Brands Are Still Advertising on Made-for-Advertising Websites After...
Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being...
View ArticleSkims Makes Ad Debut With Sci-Fi Film Starring Kim Kardashian in Every Role
After rapid growth, Kim Kardashian's apparel brand, Skims, made its TV ad debut, with a futuristic film in which the famous co-founder plays every role. The company's first national TV commercial had a...
View ArticleJon Hamm Is Cast Aside in Minute Maid Zero Sugar’s First Global Campaign
Like many actors, Jon Hamm goes to great lengths to prepare for a role. In a new video, he's seen sitting in front of a mirror, practicing his lines and hyping himself up to embody his next character....
View ArticleG/O Media Sells Deadspin to Lineup Publishing, Lays Off Staff
G/O Media has sold its sports website Deadspin to Lineup Publishing, an advertising firm that operates monetization software for media outlets. The financial terms of the sale were not disclosed. The...
View ArticleAdweek Podcast: Tuning Into Consumer Needs, Not Marketer Needs
As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others? In the latest research study from...
View ArticleProgressive Marketers Are Tracking a New Metric: Share of Model
Every marketer dreads bad reviews of their brand. Now with the rise of AI-powered chat programs like ChatGPT, Meta's Llama 2 and Microsoft's Copilot, marketers must prepare for the worst words about...
View ArticleInside SXSW 2024 Brand Activations: Prime Video, Paramount+, Delta and More
Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city. In its 37th year, the event is known...
View ArticleHavas CEO Yannick Bolloré: If Vivendi Spins Off Havas, It Won’t Be Via a Sale
Havas Group is on the brink of potential change as its parent company, Vivendi, contemplates spinning off the growing advertising network as its own public entity. If the project were to go...
View Article2024 Oscars Ratings Get Kenergy, Growing to 19.5 Million Viewers
Sunday's Oscars were more than Ken-ough for ABC. On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings for the 96th Oscars on ABC drew an average audience of 19.5 million...
View ArticleWhy More Publishers Aren’t Transacting on Attention … Yet
The men's lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could. Open web programmatic makes up a majority of the...
View ArticleQ&A: Nielsen’s CEO on Rolling With Massive Changes in 2024
The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting...
View ArticleChanning Dungey Is ADWEEK’s 2024 TV Executive of the Year
During a year when scripted content became stunted by the Hollywood strikes, Channing Dungey, ADWEEK's 2024 TV Executive of the Year, just kept making it work. In 2020, Dungey became chairman and CEO...
View ArticleHow Did This Cell Carrier Advertise a 50% Rate Discount? Chop a Ford in Half,...
In February, a survey conducted by WhistleOut--a search engine that lets consumers compare mobile plans--revealed that half of Americans believe they pay too much for their cell phone service. Over a...
View ArticleAmazon’s Gritty Campaign Shows How Tough Women’s Soccer Can Be
For those in any doubt, women's soccer can be a brutal sport, as ecommerce giant Amazon's European campaign portrays through bumps, scrapes and post-match recovery. In creative agency adam&eveDDB's...
View ArticleDavid Beckham Kicks Off Stella Artois Campaign as Brand Eyes ‘Ambitious’ Growth
Stella Artois enlisted soccer legend David Beckham as its brand ambassador as it seeks growth around the world with a new platform. Beckham stars in a commercial that will be part of a yearlong...
View ArticleFormer Barbarian CEO Steven Moy Is Joining L&C as Its First CEO
Over the past 20 years, Steven Moy has worked his way through a handful of advertising's biggest holding companies. Moy, who is leaving his post as Barbarian CEO, wanted to have a much smaller remit in...
View ArticleRetail Media Measurement Must Extend Beyond Search and Across Channels
Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing...
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