This Bud’s for You: DoorDash Says Men Should Get Flowers on Valentine’s Day
If dead men could talk--or better yet, sing--they would tell us that putting flowers on their graves is a lovely gesture, but they would rather have had those buds while they were alive to enjoy them....
View ArticleThe Speed of Culture Podcast: Crafting Technology-Driven Experiences
AI has been around for years, but the release of ChatGPT brought it to everyone's attention. Now, technology drives most industries, and companies are focusing on giving customers tech-based...
View ArticleIn The Shadow of Giants: The Makers Behind The Super Bowl Ads Matter
Super Bowl ads, often regarded as mini-blockbusters, are a central part of the event's allure. Amid the glitz of celebrity endorsements and the strategic genius of top-tier agency teams, there's an...
View ArticleCould a Marketing Reset Help Volkswagen Shift Gears?
It's been a busy February for Volkswagen, which is fresh from airing a blockbuster Americana-inspired Super Bowl spot celebrating 75 years in the U.S. In between perfecting its Big Game moment, the...
View ArticleThis AI Campaign Re-Creates the Voices of Gun Violence Victims to Call for...
U.S. lawmakers will receive a flurry of calls today from students demanding gun reform. "How many calls will it take for you to care?" one of them asks. The twist: All of the students who call were...
View ArticleDunkin’ and Ben Affleck Drop a Pop Banger After Super Bowl Ad
This Valentine's Day, Dunkin' is celebrating Ben Affleck's pop star dreams--and his wife Jennifer Lopez's willingness to put up with his antics--by dropping a single from his new band, the DunKings....
View ArticleMost European Influencers Fail to Disclose Ads, a Sweep Finds
The majority of influencers and social media creators across Europe are breaking European Union consumer law by failing to disclose their advertising activities. The regulation of online influence is a...
View ArticleSMBs Still Cautious Advertising on X Despite Lower CPMs
X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad revenue declines it has faced as brands have quit the platform. While costs per click are...
View ArticleSafety Is Sexy in Insurance Brand’s ’90s-Style R&B Music Video
There can be a lot to remember when preparing for Valentine's Day, but keeping safe driving front of mind is important. Some might even say that staying focused while on the road is, well, a little...
View ArticleNominations Are Open for ADWEEK’s 2024 Sustainability Stars
It's that time of year again! As we start work on ADWEEK's fourth annual sustainability-focused digital issue, released on April 22, we're looking for nominations for our Sustainability Stars list....
View ArticleFox Returns to Upfront With First Presentation Under New Ad Sales Chief
Fox news is back at the upfront. Top line: Today, Fox announced a return to the 2024 in-person TV upfront, with a presentation happening on Monday, May 13, at The Hammerstein Ballroom at The Manhattan...
View ArticleA Rulebook for Reaching the New Mainstream: Super Bowl Edition
Super Bowl LVIII, a new main stage filled with new stories: Las Vegas. The Sphere. The 58th Big Game. $10k tickets. Tay/Trav. Oh yes, 49ers/Chiefs. Knowing the overtime rules. And one more. The thrill...
View ArticleCreators in Super Bowl Ads Signal a Shift in the Industry
Celebrities have long been the cornerstone of Super Bowl advertising, lending their star power to endorse products and capture the attention of viewers. From iconic faces gracing screens to memorable...
View ArticleBrand Leaders Debate AI Ownership at IAB ALM Marketing Breakfast
If you followed breathless press releases over the past year, you would think that the marketing industry is being radically transformed by artificial intelligence. The reality, debated and explored at...
View ArticleCoca-Cola and Time Out Made a Global Travel Guide Inspired by Cultural Moments
Coca-Cola partnered with Time Out to create a new travel guide of food destinations inspired by culture and entertainment. The beverage brand and the media company produced an interactive map of...
View ArticleInside HBO’s Ice-Cold True Detective: Night Country Marketing Stunts
True Detective: Night Country is giving viewers marketing that'll make them stop cold. Premiering almost 10 years to the day of Season 1's debut, the fourth season of True Detective has revitalized the...
View ArticleGreenwashing Crackdown Begins on EU Brands Making Vague Eco Claims
European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened. The European Parliament made recommendations...
View ArticleThe Art of Making Pretzels Part of Every Conversation
You might be wondering how an iconic pretzel brand that's been around for 26 years continues to go viral over and over again. Well, one thing we know to be true is that everyone loves hot, handmade,...
View ArticleThe Next Era of Subscriptions: 3 Trends Shaping Publishers’ Paid Products
When TechCrunch shuttered its subscription product last month, the abrupt closure rattled the news industry, triggering fears that reader revenue products, and the stability they provide, were at risk...
View ArticleTechMagic Podcast: Tech at the Super Bowl and the Future of Video Games
In this week's episode, host Cathy Hackl and guest host Lee Kebler recap the Super Bowl and the tech they noticed during the show. Kebler finally had a chance to demo the Apple Vision Pro and they...
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