Q&A: Cotopaxi CBO Brad Hiranaga Details Why It Sponsored Sundance’s Iconic...
Outdoor apparel brand Cotopaxi sponsored the Sundance Film Festival this year, after the Sundance Institute ended a decade-long relationship with luxury outdoor apparel retailer Canada Goose. The pivot...
View ArticleNaomi Osaka Chose a Taboo Path. Bobbie Walked With Her
Bobbie, a mom-founded baby formula brand, signed four-time Grand Slam tennis champion and new mom, Naomi Osaka, to star in its first major TV campaign "Parents Push Harder." This marks Osaka's return...
View ArticleActivations and Adjacent Ads Capitalize on Super Bowl Buzz
Having an ad during the Super Bowl broadcast costs a lot of money. Aside from the $7 million for a 30-second ad buy, there are huge production costs and, most likely, a big celebrity fee on top. Many...
View ArticleInside Barilla’s Award-Winning Leftover Pasta TikTok Series
Even for the most discerning home cook, it's a burden that lays heavy: cooking more pasta than you need. That's why, when it found out that one in four pasta dishes made globally are wasted, Italian...
View ArticleHere’s How the TV Ad Market Changed in 2023
The TV ad market is changing FAST-er than ever. From the Hollywood strikes to a soft ad market, advertisers had to contend with several obstacles in 2023. Those obstacles are having a lasting impact,...
View ArticleBrand Drops THC-Laced Wing Sauce Just in Time for Super Bowl Parties
Chicago-based cannabis conglomerate Cresco Labs, partnering with a popular sports bar, is launching a THC-infused buffalo wing sauce just in time for Super Bowl gatherings. With the limited-run...
View ArticlePublishers Question Related Website Sets, Google’s Privacy Sandbox Solution...
While most Privacy Sandbox solutions are designed to help the internet ecosystem still operate on Chrome once the Google browser deprecates third-party cookies this year, some proposals aim to maintain...
View ArticleApple’s Fantastical Chinese New Year Film Addresses Gen Z Insecurity
Leaving home can provide people with the chance to reinvent themselves. That transformation is especially dramatic in a short film shot on an iPhone for Apple's seventh annual Chinese New Year...
View ArticleTommy Wiseau Ironically Takes On ‘Bad Actors’ for Maximum Effort’s Online...
Ahead of Change Your Password Day on Feb. 1, password management software 1Password and Ryan Reynolds' agency Maximum Effort have teamed up again to help consumers protect themselves from bad actors...
View ArticleSo You’ve Built a Loyalty Program. How Do You Measure Success?
Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning to customer loyalty programs to stand out. But these programs aren't a silver...
View ArticleNickelodeon Super Bowl Ads Sell Out for Paramount
It's all happening in the Nick of time. Top line With a couple of weeks to go before the Big Game, Paramount has sold out inventory on Nickelodeon for its Super Bowl 58 alternate telecast. Between the...
View ArticleWhy Nerds Is Betting Big on the Super Bowl With Addison Rae
Nerds' first Super Bowl ad will be a "multisensory" experience, according to marketing director Joey Rath. Joining ADWEEK's Europe brand editor Rebecca Stewart and senior producer Al Mannarino on this...
View ArticleFrom Purpose to Popularity: CMO Michelle Peterson on Kendra Scott’s Marketing...
In this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's remarkable journey, consumer trends and the dynamics of the jewelry industry....
View ArticleW+K Vet Jason Bagley Enlists Top Industry Leaders for Advertising Coaching...
Veteran creative Jason Bagley stepped away from Wieden+Kennedy nearly four years ago with a plan to teach others and help them excel in the agency world. Now, Bagley has enlisted some of the industry's...
View ArticleAgency Creatives Share Insights From Their Favorite Super Bowl Spots
When you think of the best Super Bowl ads over the years, what do you think of? Is it Budweiser's culture-defining "Whassup"? Apple's iconic "1984"? Or is it something less obvious, like Monster.com's...
View ArticleTechCrunch Ends Its Subscription Product Amid Staff Layoffs
Technology publisher TechCrunch laid off around eight staff members Monday, part of a larger restructuring at the title as it seeks to refocus its coverage around the investors, founders and startups...
View ArticleDavid and Victoria Beckham Are Forgetful in Uber Eats’ Super Bowl Teaser
David and Victoria Beckham take center stage in Uber Eats' Super Bowl 58 campaign--but they don't seem especially prepared for the gig, going by the brand's teaser. Back in the spotlight since Netflix...
View ArticleWhy Testing Google’s Cookie-Alternative Privacy Sandbox Is Still Minimal
Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla., this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace...
View ArticleKate McKinnon and Mayo Cat Lap Up the Limelight in Hellmann’s Super Bowl Spot
Unilever mayonnaise brand Hellmann's will continue its battle against food waste with an ad featuring Kate McKinnon, Mayo Cat and Pete Davidson's yearly cameo in the brand's Super Bowl ad. The spot...
View ArticleOpenAI’s @ Integration Feature in ChatGPT Makes Its Store More Appealing to...
OpenAI introduced @ mention capabilities for custom GPTs within GPT-4, changing how people interact with the generative AI chatbot and making the platform more enticing for publishers. Previously,...
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