Apple’s New ‘Shot on iPhone’ Ads Capture Ridiculously Cute Baby Faces
Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated "Shot on iPhone" campaign. A 30-second Instagram Reel, set to the track "Pose"...
View ArticleThe 4-Day Work Week: A Natural Evolution of Labor for Today’s Connected World
In the endless U.S. debate over work-life balance for the new year and beyond, a hot topic has emerged: the four-day workweek. From tech early adopters like Buffer and Basecamp to the United Auto...
View ArticleTechMagic Podcast: Apple’s AI Update and Weird Pet Tech From CES
In this week's episode, host Cathy Hackl is at the World Economic Forum in Davos. She'll share more next week when she's back on the podcast. In this episode guest host Lee Kebler and producer, Lily...
View ArticleWhat Peacock’s Record-Breaking NFL Streaming Ratings Don’t Tell You
Is Peacock doing its touchdown dance too soon? Over the weekend, NBCUniversal's streamer delivered the most-streamed live event in U.S. history, with its exclusive NFL Wild Card matchup between the...
View ArticleSustainability, Collaboration, and Purposeful Business: How Nespresso is...
In this week's episode of Marketing Vanguard, host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and head of marketing and interim vp of sustainability Jessica...
View ArticleMean Girls Comes to Snapchat With Four AR Lenses
To celebrate the release of the 2024 Mean Girls musical movie, Paramount Pictures worked with Snapchat to launch an AR lens collection featuring four augmented reality experiences for fans. The Burn...
View ArticleSundance Film Festival: How Brands Are Activating in Park City
PARK CITY, Utah--The Sundance Film Festival's 2024 brand partners are playing a big role on Main Street. It's tough to travel a single block without spotting an activation. Festival goers can visit...
View ArticleDoorDash Canada Drops a Luscious, Cinematic Campaign in Three Acts
No one left the cake out in the rain, but just as illogically, someone launched a projectile from a slingshot--inside the house, of all places--causing a chain reaction that destroyed a chocolate...
View ArticleHow The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media
Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow....
View ArticleMilkPEP Designs a Marathon Exclusively for Women Runners
MilkPEP (short for Milk Processor Education Program) and its agency, Gale, are continuing their race to connect with female athletes by way of a new initiative that claims to be "the only U.S. marathon...
View ArticleHow Häagen-Dazs Aims to Return to Its Glory Days With BBH
The older we get, the more we look to reclaim our youth, and that is certainly true of luxury ice cream brand Haagen-Dazs, which aims to recapture past glories with the reappointment of BBH as its...
View ArticleB2B’s Move Toward Digital Is Here, and Affiliate Fits Right In
B2B affiliate marketing is a relatively new phenomenon. It has experienced significant growth as brands, partners and networks adapt to the distinctive needs of businesses targeting other businesses....
View ArticleHow Bounty Got Edelman and Gronk to Eat Wings Like the Bros They Are
At the time of publication, more than half a million football fans have found their way to YouTube to watch four and a half minutes of retired New England Patriots greats Julian Edelman and Rob...
View ArticleAs Cookies Fade Out, Retail Media Steps Into the Spotlight
On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and...
View ArticleHuge Promotes Lisa De Bonis to CEO, Replacing Mat Baxter
Creative consultancy Huge has a new CEO as Lisa De Bonis steps into the role formerly held by Mat Baxter, who led Huge through its structural reorganization and investments in artificial intelligence...
View ArticleHavas Agencies Could Be Stripped of B Corp Certification Due to Shell Account...
Four Havas agencies are at risk of losing their B Corp status after the holding company won Shell's media account last year, B Corp's certifying body B Lab Global has confirmed to ADWEEK. The result...
View ArticleThe Future of B2B Growth? Your Brand
One common misconception in business-to-business markets is that a great product guarantees success. While it's true that an exceptional product, technology or customer experience can rapidly build...
View ArticleApple’s Comedic iPhone Ads Reassure Worried Parents
Apple's latest "Relax, It's iPhone" ads offer reassurance to families that the device will help them both capture big moments and also protect their children as they leave home. Like previous...
View ArticleNotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos
Plant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, "Not So Happy Animals," which uses AR technology to bring animal food logos to life....
View ArticleBuyers Can’t Test Privacy Sandbox APIs in Google’s Ad Platform DV360
Despite efforts to push industry adoption of cookie alternative proposals in Privacy Sandbox, Google's demand-side platform, Display & Video 360, has not offered its clients any easy way to test...
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