Hidden Valley Ranch Partners With Itself for a Double Ranch AR Crossover
To prove it cares about flavor, Hidden Valley Ranch is partnering with itself for a Double Ranch crossover and product drop that will allow fans to purchase a limited-edition, X-shaped bottle of the...
View ArticleDow Jones Names Mother, Mediahub and TBWA’s EG+ Its Global Agency Partners
Dow Jones, parent company of The Wall Street Journal (WSJ), Barron's, MarketWatch brands, among others, has selected three new agency partners--Mother, Mediahub and TBWA Worldwide subsidiary...
View ArticleAB InBev US CMO Exits With No Successor as Bud Light Boycott Bites
After a tough 2023 for Bud Light, Benoit Garbe, the U.S. chief marketing officer of parent company Anheuser-Busch InBev, will resign at the end of the year. Garbe's marketing role will not be directly...
View ArticleTikTok Mobile Effect Editor Lets Users Create AR Filters Within the App
In 2022, TikTok launched Effect House, a desktop tool allowing anyone to create augmented reality filters for TikTok. Now, the social networking platform released a mobile effect editor that allows...
View ArticleMark Douglas on the Future of Advertising: Insights from MNTN’s President and...
In the latest episode of Marketing Vanguard, MNTN President and CEO Mark Douglas sheds light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering...
View ArticleUber and Spotify Are Tapping Into Changing Consumer Behaviors
Car hire app Uber and audio platform Spotify have more evidence that people, especially younger generations, are gravitating toward longer-form content. "People are spending two and a half hours a day...
View ArticleMacy’s Brings AR Disney Princess Experience to Herald Square
Throughout the holiday season, visitors to Macy's Herald Square flagship will have the chance to virtually become Disney Princesses through the AR Mirror from AR tech company Zero10. Zero10's AR Mirror...
View ArticleWhat Brands Need to Know About Creator Marketing in 2024
In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership...
View ArticleCoca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover
Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic,...
View ArticleInside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power
When producing this year's holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely to have after a year of economic uncertainty. The creative idea would...
View ArticleDove’s New Partnership Enables Black Gamers to Reach New Levels of...
During a recent session featuring Black women in gaming at Adweek's Nextech event, COEXIST founder Jaye "Letta J" Watts' opening remarks pointed to how the industry's top two games--NBA2K and Madden...
View ArticleBrands Celebrate the Holidays With AR Snapchat Lenses
Ahead of the holiday season, brands have begun releasing festive augmented reality Lenses on the Snapchat platform. Here are some of the experiences available to users. To start, apparel company...
View ArticleThese AR Ads Helped Marcolin Promote Eyewear Through a Try-On Feature
To promote its Guess Eyewear collection, eyewear group Marcolin recently worked with AR company Aryel, digital marketing agency Intarget and media platform Teads for a campaign that ran in Spain,...
View ArticleThe Skims and NBA Partnership Is a Masterclass in Brand Repositioning
In 2023, the sports apparel market is expected to generate more than $213 billion in revenue, with the men's segment driving the highest market share. A growing interest from consumers in pursuing more...
View ArticleAdweek Podcast: Tech Trends and Media Friends
The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry. In...
View ArticleHow Effective Are Recurring Holiday Ads?
Everyone has their winter holiday tentpole moments. For some, it's seeing the Rockefeller Christmas Tree lighting, or watching A Christmas Story or the return of a memorable TV commercial. The lifespan...
View ArticleWhat Agency Leaders Are Grateful For This Thanksgiving
Plenty of people complain about the problems in the advertising industry, but now is the time to look at the positives. Our industry not only moves culture and produces daily bits of entertainment, it...
View ArticleThe Festive Spirit Gets Ridiculously Out of Hand in Tesco’s Christmas Ad
While there's always some debate about how early to start decorating for Christmas, British supermarket Tesco is encouraging consumers to embrace the festive spirit well before Dec. 25. The ad, titled...
View ArticleHow Marketers Are Starting to Address Gen AI’s Green Problems
Despite predictions that generative artificial intelligence will drive a massive increase in energy demand, AI companies are only beginning to consider the climate impact of their products. While some...
View ArticleHow Attention Metrics Can Avoid Getting Gamed by Bad Actors
Attention metrics--using tactics like eye tracking to measure how long people spend looking at ads--hold a number of promises, including making advertising more performant and less annoying, if adopted...
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